Enhance Your Online Presence
Encourage potential and current patients to ask you about NeuroStar TMS by optimizing your website.
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Headings for sections should appear on your website as shown and should be set as H2 HTML tags.
Your webpage is your digital ”storefront”. Making your website easy for new and current patients to navigate and learn is imperative to your practices marketing efforts.
- Think Visual: People react to visuals better than words. Welcoming imagery and appealing visuals are extremely important to attract your audience.
- Navigation: A website should be easy to use so patients can find information they are looking for seamlessly. Websites are not read like books so it’s important to keep your content concise and easily scannable.
- Call to Action (CTA): Give your audience an action on all webpages. Make patients feel motivated to contact you or learn more about what you can offer them. Without a clear CTA, patients could struggle to see a clear pathway. (Ex: Schedule a free NeuroStar Consultation today!)
- Be Authentic: By showcasing your NeuroStar team on your website, you will reinforce your team’s credibility with new patients and current patients. Giving your website that extra touch of authenticity will encourage your audience to start trusting you before they even step foot in your practice.
- Mobile Friendly: Keep your website easily accessible to your patients by making sure it’s mobile friendly. Recent reports show that more than half of online searches occur using a mobile device. Google also prioritizes mobile-friendly websites creating cost effective SEO to give you better search rankings.
Motivate patients to learn more about this transformational therapy by adding a dedicated NeuroStar services page on your website.
- Use recommended brand content provided in Resources tab
- Adding a NeuroStar brand to your website helps how your rank in organic search when patients search by name
- Keep your content up-to-date. NeuroStar is constantly innovating and releasing new indications. Make sure you are always giving your patients accurate information.
Digital Marketing won’t be effective without a solid foundation in the practice.
Your staff sets the tone for the patient experience in your practice. Ensuring your staff is trained in all areas of the patient journey is essential (i.e. phone skills, front desk, consultations, follow-up, etc.)
NeuroStar offers great training materials that will help your staff develop skills that can be pulled through our entire business creating high patient satisfaction.
Schedule a meeting with your Practice Development Manager or Strategic Practice Manager to review the tools available to your practice so they can help guide you on creating the best patient experience from the patients first website visit, all the way to their last NeuroStar treatment.
- Use NeuroStar name (i.e. NeuroStar TMS, NeuroStar Therapy, etc).
- No other practice services or other TMS devices on page
- NeuroStar logo is on page with prominent placement
- Only FDA cleared indications for use and Neuronetics approved claims may be used. See Content Modules section.
- If/when a practice patient outcomes are mentioned, please add, “Practice reported patient outcomes.”
- Any clinical or academic studies should have proper citations. See Clinical & Academic content module for reference.
- Indication statement should be used at bottom of any webpage in fine print:
The NeuroStar Advanced Therapy System is indicated for the treatment of depressive episodes and for decreasing anxiety symptoms for those who may exhibit comorbid anxiety symptoms in adult patients suffering from Major Depressive Disorder (MDD) and who failed to achieve satisfactory improvement from previous antidepressant medication treatment in the current episode.
The NeuroStar Advanced Therapy system is intended to be used as an adjunct for the treatment of adult patients suffering from Obsessive-Compulsive Disorder (OCD).
NeuroStar Advanced Therapy is only available by prescription. A doctor can help decide if NeuroStar Advanced Therapy is right for you. Patients’ results may vary.
Visit neurostar.com for full safety and prescribing information.
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Website Example:
How to Brand Your Website with NeuroStar
Adding NeuroStar branding to your website increases the chances prospective patients will find you. NeuroStar Marketing invests millions into digital marketing spend every year to increase awareness of the treatment to people in your local area. When you use the NeuroStar brand name in your title tags and website copy, this will help your practice show up higher in search results. You also have access to a variety of high-quality branded NeuroStar assets.
For more guidance on branding your website with NeuroStar, view our webpage guidelines below.
The 2nd example has full NeuroStar branding an assets.
Which webpage is more enticing to contact your office about NeuroStar treatment?
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